Coca-Cola Small World Machines - Bringing India & Pakistan Together

Behavior Change
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https://www.youtube.com/watch?feature=player_embedded&v=ts_4vOUDImESo nice to see Coca Cola's Peace Innovation Intervention bringing Pakistan and India together. It has all the ingredients we like: BJ Fogg's Behavior Model where behavior = motivation + ability + trigger; fun; baby steps approach to behavior design;  Minimum Acceptable Peace Interactions (MAPIs); it's technology mediated; interactive; and it elicits pro-social behaviors across conflict boundaries.  We've been supporting Romancing the Border, a project initiated by Rehman Ilyas to increase social interactions across the India/Pakistan border.  We're happy to see Coca Cola get in the game.

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Stanford's Center for Deliberative Democracy, Peace Innovation Lab Present at Resilient Africa Network